Flexihire lends out tools of all sizes for jobs of all scales for people of all walks. They desired a re-brand to bring the business forward to share their services, their team’s expertise, and to fortify trust in their name. Thus, warmth and strength became the two key tenets of this identity rebrand and website design.

Inspired by the warm and bold simplicity of Bauhaus and Scandinavian design; of bright touches next to sturdy coffee-coloured wooden toys and carpentry, the goal was to present cleanly and confidently, cutting the chaff, remembering the human, reducing cognitive load and elevating the important details.