HSBC
Strategic brand and marketing collateral
TDA (thedylanagency) is the primary comms agency for HSBC in Australia.
In collaboration with TDA I designed, retouched, edited, animated, and executed campaigns, social media content, video, event activations, and more.
Here are some highlights.
Barangaroo Lion Campaign
To promote the launch of a new branch in Barangaroo, TDA commissioned a living art installation, a 4-metre high Lion from over 5,600 individual plants.
I worked on social, outdoor media, and videography to promote the installation and highlight its relationship to HSBC’s sustainability values, including a sponsorship with The Royal Botanic Gardens.
The campaign saw 100% positive sentiment, with 4.8 million impressions via social media, exceeding the set target of 2.7 million by an additional 78%.
Social Media Stories
Printed QR codes on pawprint decals strategically placed around Barangaroo linked directly to these social media stories when scanned.
Outdoor Media
Nearby train stations and public spaces show OOH designed to spur interest.
Instructional Videos
I designed, edited, and animated a series of instructional walkthrough videos as part of a project to onboard customers to HSBC’s online investing platform.
Starting with an instructional onboarding video for the registration process, in response to positive feedback and increased engagement, the feature onboarding videos became a series.
Informational Videos
One of the key informational videos I edited and post-produced was for HSBC’s ‘Future of Work’ program, with key stakeholders promoting the ongoing implementation of forward-thinking, collaborative ways of working at HSBC’s Australian headquarters.
Activations, social media & OOH
I worked across a range of public and internal-facing campaigns and activations ranging from products & services to events & activations collaborating with Opera Australia, GOMA, and World Rugby.
All of this while ensuring HSBC’s brand recognition and helping to inform the development and evolution of brand guidelines over time.
Print & digital activation design & rollout for Opera Australia, on-stage visuals at the Sydney Opera House for event performances
OOH & Campaign-specific social media content
General awareness, informational and external world event social media content