HSBC
Strategic brand and marketing collateral
As part of TDA (thedylanagency)’s team, I worked on design, retouching, animation, and execution of campaigns, social media content, video, and more.
Here are some highlights.
Barangaroo Lion Campaign
To promote the launch of a new branch in Barangaroo, TDA commissioned a living art installation, a 4-metre high Lion from over 5,600 individual plants.
I worked on social, outdoor media, and videography to promote the installation and highlight its relationship to HSBC’s sustainability values, including a sponsorship with The Royal Botanic Gardens.
The campaign saw positive sentiment across the board and 4.8 million impressions via social media, exceeding the target of 2.7 million by an extra 78%.
Social Media Stories
Outdoor Media
Instructional Videos
I designed, edited, and animated a series of instructional videos as part of a project to onboard customers to HSBC’s online investing platform.
Starting with an instructional onboarding video for the registration process, in response to positive feedback and increased engagement, the feature onboarding videos became a series.
Further selects
Touching multiple channels across many projects, I worked across a variety of internal and external-facing campaigns that ranged from cards, accounts, and services to events like Lunar New Year and collaborations with Opera Australia, GOMA, and World Rugby.