Hills Outdoor Cinema
Brand identity, motion/editing and digital/web design for a pop-up cinema event.
I was engaged to design the key branding and website for Hills Outdoor Cinema - a pop-up open-air cinema event.
I designed the website as a digital experience that would provide information about the event, it’s films, and sell tickets, by approaching the logo and branding treatment with a minimalist yet distinct approach that framed contents of the event’s films in a unique and memorable way.
Website splash screen
Website film menu screen
Branding as a frame for content
Each film’s ‘pitch’ page is designed to be visually engaging to the user. Video snippets from the film play, quickly communicating look and feel and enticing the user to pause the scrolling and watch for a moment, and to book tickets.
As an alternative to the more commonly seen trailer/still images setup that cinemas and streaming services tend to use, here I designed the use of video snippets to connect the user to the content (and event) in a unique and more memorable way, with the way the content is displayed being tied to the events branding.
Website film detail screen for ‘Perfect Days’
Website film detail screen for ‘Ad Astra’
Mobile Variant of Website film detail screen for ‘Perfect Days’
Content is organised into a 12-column wide grid of cells, simplifying to 6-columns wide on smaller devices.
Each animating frame and dynamic brand logo variant can be a maximum of 4 cells high by 4 wide, ensuring that the system is adaptable and flexible and that the frame pieces and brand elements rest easy into modular layouts.
Modular Grid System